He oversees operational, project implementation, and client satisfaction, managing the entire sales and implementation process from opportunity analysis and competitive positioning to the successful execution of solar projects. His contributions include financial modeling and economic analysis of distributed solar generation projects, development of bankable feasibility studies, CAPEX and OPEX estimation, risk analysis, and the structuring of financing agreements. With a significant role in delivering rooftop solar PV systems for major industrial sites, he ensures financial planning, investment valuation, and regulatory compliance. His comprehensive approach drives Shams Power’s mission to provide innovative and sustainable energy solutions to its clients. He holds an MBA from the Lahore University of Management Sciences (LUMS) and a Bachelor of Engineering in Electronics Engineering from the National University of Sciences & Technology (NUST), Pakistan.